Online marketing mistakes are not necessarily bad in a generic sense. (Unless they are made intentionally, but who would do that?) Making mistakes mean you are working hard. Moreover, as you know, nothing can be perfect. Even a marketing plan can’t. Mistakes are to learn from, so we have a short list regarding the most common marketing mistakes to avoid in your next campaign.
You might have learned a lot from our previous articles regarding how to launch a successful marketing plan. In order to shed light on the online marketing mistakes, you should take the opposite of we have said so far. More specifically, breaking the rules of online marketing strategies will have negative effect on your work.
Online Marketing Mistakes NR1 – Being a Loner on Social Media
Practically, starting with the most evident one, if you are anti-social on social media sites, that’s a huge failure. Facebook, Twitter and the popular pages are to be used, and to provide interaction between you and your target audience. So initiate interactions on social media sites and don’t use them only for posting links from your site unless you want not being followed. Don’t miss any chance of interacting with your audience.
Online Marketing Mistakes NR2 – Lack of Planning
Not making a specified marketing plan can also cause chaos, as you will just go with the flow without being determined regarding your goals. And without goals there are no clear results.
Online Marketing Mistakes NR3 – Lack of Evaluation
Ignoring your accomplished results are also a good example of making the most common online marketing plans. If you are not evaluating your campaign achievements at the end, you won’t know your mistakes and so on. That would block your further improvements and the possible success.
Online Marketing Mistakes NR4 – Being Lost in SEO
Underestimating the significance of SEO is also more than harmful. To be honest, the whole plan is based on making up good keywords and use them in a sensible way. Without using relevant keywords, your audience won’t find your content because they will look for something more specific. Imagine if you want to promote hamburgers but your keywords are not bringing the audience somehow. Why is it? Because your keyword was totally irrelevant, as you said bread rolls with meat, instead of hamburger. Or if you want to attract visitors to an article which is based on the question of why can’t citizens of Monaco Gamble? then you should use such keywords as Monaco gambling laws, Monaco gambling regulations, and how to gamble in Monaco, rather than gambling in Monaco, land-based gambling, and gambling tour packages in Monaco. So the lack of specification can cause unexpected failures.
Online Marketing Mistakes NR5 – Inappropriate Use of Twitter
Sending automated messages from Twitter could be the next elements of our don’t do list. And why not to do that? Because it is obviously impersonal, annoying and results ‘unfollow’ automatically.
Online Marketing Mistakes NR6 – Deficiency in Communication
Missing the regular meeting with the sales team is also against our previously suggested online marketing tips. Therefore, it is one of the most common marketing mistakes. Missing regular negotiation with the sales team implies the lack of input asking from them, miscommunication and failing business.
Online Marketing Mistakes NR7 – Neglecting Blogging
Forgeting the significance of blogging is also against the basic marketing plans and tips. Many people think, websites can attract the wished amount of visitors to the page. However, blogs are a bit more personal and if they have relevant content they will generate traffic to your website sooner or later. So start a blog now and watch the results. Remember, the more sites you have, the more the chance you will be on the spot.
We think these top 7 mistakes listed will help you to avoid others again in your next campaign. Just be brave, and experiment with self expression. And never forget the ultimate truth; you never can make such a big mistake that nothing can be learnt from that.