Here are the 10 best online marketing campaigns for both, as an inspiration and a sign of social media’s influence on you. Charity, entertainment, help to others and fun, all of these factors are hidden behind these creative ideas.
10 Best Online Marketing Campaigns NR 1: Before I die
Image Credit: dduconnect.in
It was started in New Orleans by an artist, Candy Chang who lost one of her friends and experienced deep depression after her loss. As a part of a public mourning project, she created an interactive wall where people could leave messages within one sentence: “Before I die I want to……”
It is a global art project for people to reflect on their lives and share their motivations and aims in public. The walls have been created in several countries including China, Brazil and South Africa. Try to find the closest wall to you and share your thoughts. It is a good example of focusing on your goals and celebrating the life.
10 Best Online Marketing Campaigns NR 2: Ice Bucket Challenge
2 years ago, thousands of videos with a bucket of ice water poured on people’s head went viral. That was the ice bucket challenge devoted to those who suffer from ALS. ALS is a neurodegenerative disease affects nerve cells in the brain and the spinal cord. With the progressive degeneration of the motor neurons people got totally paralyzed before their death. The result of these videos was huge, 17 million videos from 159 countries, including Will Smith, Bill Gates, Oprah Winfrey, Mark Zuckerberg and yes, even President Obama. The amount of money has raised is $220 million.
10 Best Online Marketing Campaigns NR3: Movember
Movember is also a health related social media campaign founded back in 2003. Participants are fundraising money for those who suffer from prostate cancer. The public symbol of Movember is a sponsored moustache growing and the results are amazing; the fundraising is currently around £63.9.
Image Credit: confidentman.net
10 Best Online Marketing Campaigns NR 4: #Nomakeupselfie
Image Credit: thedrum
The campaign, called #nomakeupselfie raised £8m in just one week for the Cancer Research. Within this campaign, people posted images of themselves without wearing makeup. Basically it started as a simple cancer awareness campaign but Cancer Research turned it into a social fundraising trend.
10 Best Online Marketing Campaigns NR 5: Every Bit of You is Beautiful
What is good in social media campaigns is their great effect. Anyone can start a campaign and if the message is valuable enough for the public it will go viral. The story of a 12-year-old young girl justifies this statement. The Canadian dancer and swimmer, Alexina Nault, who is passionate about empowering others, has just launched a campaign aimed women and girls to post the favorite thing on themselves. The #EveryBitOfYouIsBeautiful is a self-empowerment campaign where all matters are the subjectivity of beauty.
10 Best Online Marketing Campaigns NR 6: Happy to Help
Actually this social media campaign is a 24-hour special service once in a week aimed to help travelers all over the world. The customer service team is specialized in people who fly with KLM or other airlines and they mainly use Tweeter as their helpline. Obviously there are more complicated cases in which using Twitter is not enough help. The small team is like a super-team, people can feel safe around the world with their excellent service. This campaign from Amsterdam is one of the nominees of the Webby Awards.
10 Best Online Marketing Campaigns NR 7: Build a GLA on Instagram
This campaign was launched by Mercedes targeted man audience for customize a car on Instagram. Build you own Mercedes-Benz GLA on Instagram allowed people to use different colors, wheels roof and many other from the 132 options.
10 Best Online Marketing Campaigns NR 8: UNICEF Tap Project
The UNICEF Tap Project emphasizes children’s need for clean water around the world. By putting your phone down, you can save a life. The tap project urges people to stop texting, calling and posting and challenge their friends to do the same. By doing so, they support the UNICEF Tap Project and provide clean water for children.
10 Best Online Marketing Campaigns NR 9: TOMS#Withoutshoes
Image Credit: usatoday
Last year the e-commerce vendor, TOMS Shoes encouraged people to take a photo of their bare feet using the hashtag #withoutshoes. Every time when a picture was made, the company donated a pair of shoes for children in need. The number they donated was 296,243 pairs of shoes.
10 Best Online Marketing Campaigns NR 10: #foundthemfirst
Spotify’s newest idea is to launch an online tool that scans the music history of users. After the monitoring process, they will be informed whether the songs they like would be mainstream or not. The tool is available on Instagram by using the hashtag #foundthemfirst. Hipsters gonna love it.
So these were the 10 coolest social media campaigns form the latest period, try any of them, be social and feel responsible. This is the most effective tool of reaching people nowadays so don’t miss any ideas.