Advantages of online marketing are outweighing the traditional marketing methods. We are experiencing the emergence of a new era. Roles and duties have changed immensely since the cigarette ads with pretty ladies in them. Now ads are everywhere as long as we are online.
Online marketing is gaining popularity every passing second. Even presidential elections are based on online campaigns nowadays. Therefore, we need to ask this essential question to ourselves: Why is online marketing more popular than traditional marketing methods?
Let’s think about online gaming industry which heavily relies on online advertising. First of all, just have a quick look at any online casino website. There you can see banners and ads placed smartly, shining like a diamond to catch the attention of the visitor. Considering the fact that major online casinos attract more visitors than land-based casinos, we can say that online advertising works properly since there is a whole world in front of you to target.
Advertising online is easier, more comfortable and quickly accessible by the targeted audience. According to online gambling news, following the right online marketing strategies can open the doors of a huge world-wide market to you.
What is Traditional Offline Advertising?
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The good old method has many forms like Yellow Pages, Telemarketing, TV Ads and Radio Ads. This method is an impersonal form of advertising, but it has many creative potential. You can express the essential of your ads in many stylish ways.
What is Online Advertising?
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If you are from the Z-Generation – born after 2000 – you must know a lot about online advertising. It has many different methods too, based on the appearance of the internet. Starting from websites, social media, blogs and web banners, which are more person-focused than traditional marketing. Since being online is a part of today’s life, these forms of ads can be easily accessed by thousands of people. Therefore it will generate a bigger traffic.
Benefits of Online Advertising
- you have many different ways to attract people
- high perspectives, no limits of accessibility, the whole globe is your audience
- instant process, fast performance
- possibility of tracking your audience’s activity
- time is on your side you can advertise anytime you want
- you can specify the information in the meantime tailored to your target-audience
- cheap
Drawbacks of Offline Advertising
- you have less ways to attract the audience
- there are physical limits to reach bigger audience
- the performance cannot be controlled and the process is really slow
- impossible to track your traffic
- time factor is not on your side, commercials are shown only for a short period and only a particular time
- you cannot specify the information after you have started it
- expensive to build billboards, create radio advertising and banners
We are not saying that offline advertising is not useful or unnecessary. But we say that – and we are sure about that you think the same already – advantages of online marketing are far more helpful in terms of business. Using both of them together sometimes could produce higher achievements in your marketing activity. Be smart and choose whichever you need.