Social media marketing is really your friend when it comes to generate traffic for your website. The essence of social media marketing is creating eye-catching content and make readers to read and share it.
As we mentioned it previously in our article about social media marketing tips for beginners, we are in a good position. Internet provides unlimited possibilities, so all we have to do is just use it professionally.
Obviously using social media marketing is cheaper than classic forms of marketing since it’s online. The other advantage is the simplicity. You don’t need to think of complex issues to create a campaign, since everything is in your hands. Internet provides you all the tools you need in creating a campaign quicker, easier and with higher results.
So we have some social media marketing tips from professionals to make your life easier. We assure these basic tips will help you to feel confident in the world of social media marketing. Are you ready for being a guru?
Make a Plan
Everything is easier if you are aware of your aims and keep yourself organized. Consider the time factor, the audience, your resources and the demographic factor. After finishing this, personalize your page/website. Be friendly and natural, and try to offer something unique. Visiting the website and waiting for feedback is part of the subject so be involved and determined. (Or don’t even start it.)
Use photos with your content because it can boost the share of your articles. Choose a channel which fits you the best and remember these golden rules. If you choose Facebook, the average posts per week should be between 5-10. On Twitter, it’s required to post your ad 5 times a day. LinkedIn suggest 1 post daily, and on Google+ you can post up to 5 times per day.
It is really helpful if you set benchmarks regarding the number of posts shared or liked. These can be your guidance for the future. Try something new and test your audience if they like it. Check the statistics and implement changes if it’s needed.
Use Twitter and Hashtags Consequently
Twitter is a great channel with quite specific lists – marketing experts, business educators – and special interests by geographic location. So you should find a person who is worth following and this is the beginning of everything. If you really want to be effective in your campaign, you should stop using hashtags randomly. Hashtags needs to be easily spelled and easily memorized. Before you create a ‘#’ you should check if it’s still available or it has been taken by another topic. Sites like Sprout Social or Social Mention can help you with this.
Analyse Content and Improve the Quality of Posts
Using BuzzSumo can show you those posts that have been shared successfully. By entering a keyword, you get the top shared contents relevant to your keyword. If your post was not as popular as you wanted, you can improve a better idea.
Optimize Visual Content and Use Links
It’s just about linking videos to your website from your YouTube account and connect everything. Videos, photos, websites are all are to generate traffic. The more things you share, the more traffic you get. So don’t be shy!
Be Consistent When Providing Content
If you don’t know how to do that, try to find the platform Edgar. This is a social media scheduler where you can set up categories and ideas you want to post. The main thing is: don’t disappoint your visitors. Give them what they want and don’t forget them. Otherwise, you will be ignored on your social channels and once the trust has gone…
Attract Your Visitors with Social Ads
When you finally got huge traffic, you want to make sure it never ends. Therefore, encouraging your visitors to return after they saw your page is crucial. ‘Call to action’ posts will increase the number of re-visitors. ‘Like this page’, ‘share that’, ‘check our Instagram site’ are all potentials of attracting.
And now, it’s your big time. Give yourself a week or two and tell us your experiences. You won’t mess it up, we promise. Good Luck.